It could sound incredible, but someone has figured out a way to Spam Events inside Google Analytics. This new technique is nothing out of the ordinary and extremely simple, but seems nobody had though about it before:
“to use this feature visit: EVENT-TRACKING.COM”
Basically, there’s a robot that, since May 5th, has been changing the event text in HTML and sending it back to google as if you were registering an event called “to use this feature visit: EVENT-TRACKING.COM”. Obviously with the intention of getting people to their site.
The technique consists on simply changing the text indicated on GA line of code on any link This way they can send any text to our Events report. For example:
onclick=”_gaq.push([‘_trackEvent’, ‘Home’, ‘Header’, ‘Link‘]);”
This would be changed for:
onclick=”_gaq.push([‘_trackEvent’, ‘Home’, ‘Header’, ‘Hello! Visit me at myawesomepage.com‘]);”
The robot will learn your event tracking line of code and use it outside your website’s HTML, so don’t try removing your events, because this doesn’t work.
The Event section inside your Google Analytics would look like this:
It is too early to know who’s behind this Events Spam, a screenshot of a whois search shows that the website belongs to someone in California:
This spam is harmless, as it would only invite you to visit their website (don’t do it!) but it is a pain to know that somebody can change or manipulate Events counting that easily.